A brand that was created in Paris and inspired by the American rock scene of the 70s and 80s. IRO is a clear conceptual style with a decisive character.

The vintage rock vibe of New York, the free romance of Paris and the crazy style of Tokyo are combined into a fantastic triptych that underlies the brand's image. Bohemian chic, sophistication and modernity are key components of IRO's recognizable style.
IRO is a bold mix of fabrics, textures and seasonality. Genuine leather is combined in looks with a romantic print, slim with oversize, summer with winter and winter with summer. All this is an amazing combination of styles and the epitome of IRO women. Active, fearless and free, there are no frames or boundaries for them. They live in the rhythm of the city, boldly standing out from the crowd.

The first IRO boutique opened in 2006 in the Saint-Germain district of Paris. Today it is a sought-after brand that has been able to win the love of women in the largest cities of the world. IRO has 70 boutiques and 600 corners. Every season the brand improves its style, creating unique collections of clothing and accessories for women and men.